Pedigree’s Ingenious Social Media-Meets-Activism Campaign

“This post has been created in affiliation with Pedigree and their ‘Write a Post Help a Dog’ Campaign. For every blog post written by anyone (pet blogger or otherwise!) about this campaign, Pedigree will donate a 20lb bag of their new formula dog food to a shelter. For each person who ‘likes’ their Facebook Pedigree Adoption page a of bowl of food will be donated. Visit the Pedigree Foundation Shelter Rescue Blog for more information about how you can help shelter dogs.”

While my dogs are spoiled, and I shudder at the thought (and the consequences) of them wolfing down a can/bowl of Pedigree, I applaud the company’s charitable efforts as well as their social media savvy. They have an uber-corpo agency of record, Catapult Marketing, who has apparently won a glut of awards specifically for their work on Pedigree. I do love their “Dogs Rule” campaign with David Duchovny’s voice over, they are lovely. Though, they were also the ones behind those very creepy dog teeth ads, shudder.

Not sure if Catapult is also behind this social media wizardry or not, but it is truly ingenious. From an online, social media, and SEO standpoint, its doesn’t get much better than this—convincing people that they are helping animals while you just sit back and watch as your traffic and stats go absolutely through the roof. As of right this moment, they have over 1.1 million fans on facebook and I am sure that number will grow exponentially by day’s end.

But hey, I am a sucker for it too (though I am also piggybacking on the online bandwagon, link it up on the bloghop!). And, even if the food is craptastic, its better than a little scruff-muffin going hungry and will also prolong shelters’ abilities to keep dogs going for a few more days.

Well played Pedigree, well played.

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